|
 The Secrets Of
Successful Radio Advertising
By Hal Eisenberg
Ask some businesses about radio advertising and they’ll tell you
it’s the greatest investment they ever made while others will
tell you it was a complete waste of time and money. So why does
radio work for some and not for others? What’s the secret to
successful radio advertising?
Know this: Radio can be a major player in your advertising mix
if you know how to do it and I’m about to give you the secrets
to successful radio advertising so read on.
Continue >
Crazy Ads?
Maybe You’re Just “Out Of The Demo”
By Hal Eisenberg
My father called me to complain, again. He’s 82 and
he’s angry. “Son, I know you’re in advertising and all that”, he
usually starts off, “but the ads I see today I wouldn’t give you
two cents for. They’re stupid and they don’t even tell you what
they’re selling!”
I explained it to him as best as I could. “Dad, it’s OK, you’re
just out of the demo.” “I’m out of the what?” “The demographics
Dad, The key target audience for who they’re trying to reach.”
“Well then who in the heck are they trying to reach?” He yells.
“Must be boneheads cause those ads make no sense to any sane
person.”
Continue > |
